The Action Plan With Rich Roll
People are living longer and more active lives than ever before, a shift that is especially evident amidst Gen X as they enter retirement. However, most do not have a financial plan to support their active lifestyle.
Lincoln Financial recognized the financial services industry needed to step up the way they talked about retirement. So, we ditched the term all together. Because this next generation doesn’t need a retirement plan, they need an action plan.
“The Action Plan” docuseries explores what it takes physically, financially, and mentally to keep pursuing our passions in life.
Creative Lead:
Israel Garber | CMD
The Action Plan
We first launched The Action Plan in a 360 campaign that turned the financial services industry on its head as we flipped the narrative on how we talk about retirement.
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Creative Lead
Israel Garber | CMD
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