JBL x Benson Boone

Meet Benson Boone: pop-singer, backflipping icon, and the new JBL Brand Ambassador.

To announce the partnership, we invited Benson to the JBL flagship store in New York before his Gov Ball performance and gave him the keys to a bright red custom Cadillac fit with JBL speakers. We blasted his music as he drove down the street and pulled up to a crowd of 500+ screaming fans.

Benson popped the hood of the trunk and gave out custom JBL Flip speakers.

And yes, he did a flip. Off the hood of the car. Effortlessly.

CTV Spot

The JBL Tour Pro 3’s give Benson the power to tune out — and tune into his own magic world. We marked this transition from the ordinary to extraordinary with a “mystical magical” collage technique, making Benson’s listening experience unforgettable.

Socials

@jblaudio A little @Benson ♬ original sound - JBLAudio

@jblaudio We went around the JBL x BB set to see if anyone could hit those sweet, sweet, @Benson ♬ original sound - JBLAudio

@jblaudio @Benson ♬ original sound - JBLAudio

JBL Holiday Nostalgia

Mariah Carey was defrosting and it was time for a fun holiday takeover on JBL’s socials.

We tapped into that warm, fuzzy nostalgic feeling of being a kid with a toy catalog and created our own for JBL.

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A post shared by JBL (@jblaudio)

@jblaudio We’re in the Holiday Spirit 🎊 #JBL #holidayshopping ♬ loveactually is all around - 📼

@jblaudio just something light 🤷 #santa #holiday #holidaygifts #JBL ♬ last christmas - ‍r7ptor

@jblaudio
Are you ready to pick out your favorites 👀
♬ original sound - Guy Cooper

MORE! MORE! MORE!

‘Tis the season of mass consumerism! We launched a cheeky social campaign for Black Friday and Cyber Monday, poking fun at being blasted with sales and ads, kissing budgets goodbye, and the inevitable impulse buys.