JBL x Benson Boone

Meet Benson Boone: pop-singer, backflipping icon, and the new JBL Brand Ambassador.

JBL wanted to position themselves as a brand that celebrates authenticity and originality, two characteristics we found in Benson Boone as he shot to stardom. The public tried to box him in as the next Harry Styles. Benson made it clear he just wanted to be himself.

We announced the partnership with Benson at the JBL flagship store in New York, where Benson handed out custom Flip 7 speakers to a crowd of 500+ fans.

CTV Spot

The JBL Tour Pro 3’s give Benson the power to tune out — and tune into his own magic world. We marked this transition from the ordinary to extraordinary with a “mystical magical” collage technique, making Benson’s listening experience unforgettable.

Socials

Here are the social concepts and scripts I created for BTS content to be captured on set with Benson.

@jblaudio A little @Benson ♬ original sound - JBLAudio

@jblaudio We went around the JBL x BB set to see if anyone could hit those sweet, sweet, @Benson ♬ original sound - JBLAudio

@jblaudio @Benson ♬ original sound - JBLAudio

JBL Holiday Nostalgia

Mariah Carey was defrosting and it was time for a fun holiday takeover on JBL’s socials.

We tapped into that warm, fuzzy nostalgic feeling of being a kid with a toy catalog and created our own for JBL.

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A post shared by JBL (@jblaudio)

@jblaudio We’re in the Holiday Spirit 🎊 #JBL #holidayshopping ♬ loveactually is all around - 📼

@jblaudio just something light 🤷 #santa #holiday #holidaygifts #JBL ♬ last christmas - ‍r7ptor

@jblaudio
Are you ready to pick out your favorites 👀
♬ original sound - Guy Cooper

MORE! MORE! MORE!

‘Tis the season of mass consumerism! We launched a cheeky social campaign for Black Friday and Cyber Monday, poking fun at being blasted with sales and ads, kissing budgets goodbye, and the inevitable impulse buys.