NYP Organ Transplant Program
As the largest and most experienced transplant program in the nation, NewYork-Presbyterian is the hospital that gives people a second chance. We decided to bring both patients and doctors to the forefront of our spot, and had the honor of listening to their stories.
Creative Leads
Taras Wayner | ECD
Jon Cochran | CD
Alice Burton | ACD
NYP HEALTH ADVOCACY
NYP wanted to create touch points throughout the city to encourage New Yorkers to live healthier lives. We leaned into relatable truths about what it means to be a New Yorker, and pared these insights with a health stat.
Yeah, that’s a lightsaber in the picture. Keep scrolling.
Creative Leads
Taras Wayner | ECD
Brian Pluta & John Cochran | CDs