NYP HEALTH ADVOCACY
NYP wanted to create touch points throughout the city to encourage New Yorkers to live healthier lives. We leaned into relatable truths about what it means to be a New Yorker, and pared these insights with a health stat.
Creative Leads
Taras Wayner | ECD
Brian Pluta & John Cochran | CDs
NYP Organ Transplant Program
People didn’t know NewYork-Presbyterian’s transplant program is the largest and most experienced in the nation. We decided to bring both patients and doctors to the forefront of our spot, connecting their powerful stories to the hospital that gave them a second chance.
Creative Leads
Taras Wayner | ECD
Jon Cochran | CD
Alice Burton | ACD